This social marketing technical assistance is available to all family-run organizations and is not limited to those organizations connected to System of Care sites, Statewide Family Network grantees, or FREDLA members.



Want to learn more about marketing but don’t have the time?

You have spoken, and we have listened.  FREDLA understands how people power and time are two of your biggest challenges as Family-Run Organizations.  Which is why we have a very special gift just for you: 15 minute mini Marketing Guides that were designed just for you by our marketing contractors.

Each guide will walk you through the basics of each marketing strategy, in only 15 minutes each!  This goes a long way if you are time and support challenged.  They will be presenting each Marketing Guide LIVE on the dates below.  Sign up today to listen in and have any questions answered in real-time through our Chat feature.

Can’t make one of the dates?
No problem.  We will post a link to the recording here on our website and share a downloadable version of the PowerPoint slides! That way you can take advantage of these resources when it works for you!

Bonus!  1-1 Marketing Technical Assistance
Through early September, FREDLA’s marketing contractors will be standing by to answer any marketing questions you may have, and to support you in your marketing efforts!

More bonuses!  Free Marketing Planning Tools

We want to make sure you have everything you need to succeed in marketing your FRO.  In conjunction with each Marketing Guide, chat Q&A, and over-the-phone marketing technical assistance, FREDLA will be providing you with access to marketing planning tools such as a sample production schedule, best practices tip sheet, and a marketing checklist!

15 Minute Marketing: Mini Webinars Designed for Family-Run Organization

All webinars will take place from 3:00 to 3:15pm ET

August 1:  Social Media
A broad overview of best practices, tips on how to build your social media pages for maximum impact, and how to make the most out of your presence on all social media platforms.

Click here to register!

August 8: Facebook
So, what’s the difference between a suggested post, a story or event?  We’ll show you!  Learn the in’s and out’s of all of the biggest Facebook features that you can use in your marketing tool belt!

Click here to register!

August 15: Twitter

It can get confusing #hashtags, @sign, handle, mention, etc. We are here to help guide you on what these all mean, on how to make them work for you, how to trend, grow your followers, create snappy posts in 280 characters or less, and much more!

Click here to register!

August 22: Marketing for $0

Need we say more?  Do not miss this webinar, full of tips from the experts on where to go to take advantage of free marketing resources that are all around you, from free design software for flyers to public speaking opportunities that will get you in front of your target audience.

Click here to register!

Recorded Webinar: Amplify Your Family-Run Organization's Voice: Social Marketing for Family-Run Organizations!

Do you have a limited budget for marketing; small staff who have multiple roles; not familiar with marketing tools; little time to focus on social marketing; and stressed to the max!

If this sounds familiar to you, we invite you to listen to our recorded webinar on social marketing for family-run organizations on your own time while you drive to the office, at a staff meeting or while you work out in the morning. The webinar will help you amplify your family-run organization’s voice and reach your audience with limited funds and staff.

Social marketing experts, Erin Cech and Cameron Macdonald, will share the Social Marketing Cycle that provides a step-by-step guide through every stage of a strategic marketing plan.  You will walk away with a strong understanding of how to plan, implement, and evaluate your marketing efforts - allowing you to clear a path for reaching your audience.

To access the recording, click here.